“As the ad technology industry continues to evolve, we’re focused on streamlining the buying process for our advertisers to provide an outcome-driven solution that meets their audience targeting needs without using cookies or other third-party identifiers,” said Karen Brophy, president, Nexstar Digital. It does so employing a proprietary predictive technology to determine where a brand’s ads will perform best against campaign goals based on context and content signals, it said. A unified platform, STELLAR allows advertisers to increase customer acquisition and deliver omni-channel ad campaigns.
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